Westjet

WestJet, started in 1996, mimics the Southwest Airlines strategic model. Southwest Airlines, a U.S. air passage business, has enjoyed phenomenal success with a strategic formula of showtime f atomic number 18s and short-haul routes. WestJets fares are an average of 40 pct first gearer than Air Canadas. It offers iodin class of seating, has no meals on board or decision maker lounges in airports, and concentrates on flights of 400 miles or less. Passengers dont have tickets, merely hitch numbers. And to cut costs, WestJet encourages ticket sales through the Internet, which today accounts for approximately 11 percent of its tickets sold. Whenever possible, it lands at smaller airports that haste low user fees. One deviation from Southwests strategy is that WestJet does assume passengersor gueststo specific seats. As many of these strategies illustrate, Smith has do a commitment to keeping operating costs low. In addition, akin Southwest, WestJet flies one class of jet, t he Boeing 737, which minimizes pilot training, charge costs, and approach turnaround time. To keep its employees (over 1,100 of them) nonunionized and, thus, giving the troupe to a greater extent control over wages and salaries, WestJet uses several incentives.

A major(ip) one is that all workers who have been with the company at to the lowest degree three months participate in a profit-sharing political weapons platform$4 million was shared among eligible employees in 1999. In addition, 70 percent of the employees participate in a well-worn purchase plan, in which WestJet matches employee contributions up to 20 percent of their salar y. Smiths indispensable model appears to! be working. During its quad years of operation, WestJets growth has been steady. gross enhancement passenger miles (a key operating measure in the airline industry) were up 54 percent for the first four months of 2000. In April 2000, 78 percent of available seats were filled, compared to 71 percent in April 1999. WestJet also consistently makes a profit. A spokesperson for a Canadian consumer group said, WestJet is tightly release and...If you lack to get a full essay, order it on our website: BestEssayCheap.com

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