A Brief History of Starbucks Essay

In 1971, Starbucks open(a) its first memory at Pike Street grocery store in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a bon vivant hot chocolate bean retailer and coffee tree equipment seller. The Starbucks ca-ca and logo came from two influences a character named Starbuck in the classic book, Moby Dick, and a mining camp on the solution of Mt. Rainier called Starbo. These two influences were combined to create Starbucks (Wikipedia, 2006). n 1982, entrepreneur and current chairman, Howard Schultz, get together the caller.When Schultz joined the company, he wanted to change the companys focus away from in home coffee production and coffee bean retailing, to also include marketing coffee drinks. Schultz wanted to create an Italian espresso bar atmosphere to the Starbucks Company. Siegel, Baldwin, and Bowker didnt equivalent the idea, but in 1984 Schultz convinced the founders of Starbucks to taste the c offee bar concept in a new location in downtown Seattle (Starbucks, 2003). In 1985, Schultz decided to die the company and start his own Italian espresso inspired company called Il Giornale. In 1987, Schultz got backing from local investors and purchased Starbucks. Shultz then changed the name Starbucks to Starbucks Corporation (Starbucks, 2003). Today, Starbucks has much than than 12,000 stores globally and more than 8,800 in the United States (Reuters, 2006). Starbucks burster and ObjectivesMission StatementsStarbucks is different than many businesses they combine belligerent marketing strategies with corporate responsibility. Starbucks wants to be more than the worlds largest coffee workshop chain, (Reuters, 2006)